The ad language and the page language should match.

Machine translation can produce Arabic text with the wrong tone, word order or terms. A native reader notices these errors quickly. The errors suggest that the company does not usually serve Arabic speakers.

For example, a translated headline may use a formal word in a casual offer or a literal phrase that sounds strange. The reader understands the text but trusts it less.

Your Arabic ads and page can be written or reviewed by a fluent Arabic writer. This works because natural language reads as a sign of care, and the reader stays with the offer instead of judging the translation.

Arabic reads from right to left. A page built for English can break when Arabic text is added. Buttons, form fields, numbers and icons may appear in the wrong order.

For example, a phone field with a +971 prefix can look reversed in a right-to-left form. A visitor may not know where to type.

Your Arabic page can be tested on a phone and a computer before the campaign starts. This works because layout problems appear before paid visits arrive, and the test budget measures the offer instead of a broken page.

A bilingual campaign can mix Arabic and English visits in one report. The combined conversion rate hides the difference between the two groups. One language may perform well while the other wastes budget.

For example, with equal traffic, an English page at 3% and an Arabic page at 1% give a combined rate of 2%. The combined figure does not show which page needs work.

Your campaign can use a separate tag for each language, such as lang=ar and lang=en. This works because each language gets its own result, and the next change goes to the weaker page.