A clear offer supports
a useful visit.

A destination should match its ad

A person who clicks an ad expects to find the offer described. An unrelated redirect, hidden charge or unsupported claim turns a relevant visit into a misleading experience.

Your destination can show the same offer, price in the visitor’s currency, availability and material conditions as the ad. This gives the visitor enough context to decide whether to continue.

Local values and market rules

Each market has its own advertising rules and cultural expectations. UAE consumer protection law requires suppliers to respect consumers’ religious values, customs and traditions, and other countries regulate claims, prices and consumer rights in their own ways. An image or phrase that suits one market can be unsuitable in another.

Ads and pages for each market are reviewed with the local rules in mind. Property advertisements in Dubai need a Dubai Land Department permit, and regulated offers in any market may need approval from the relevant authority before launch.

Some content falls outside the scope

Illegal products, malware, deceptive financial claims and forced ad clicking do not fit a genuine visitor service. These destinations can also expose visitors to harm.

The exclusions cover those categories, along with adult content, gambling and deceptive get-rich-quick offers. Supplier restrictions can be broader, and the written proposal states any extra limits.

Traffic should not manipulate destination ads

A visit bought mainly to generate advertising revenue creates a different risk from a product or inquiry campaign. Incentivized ad clicks do not show genuine customer interest.

The scope excludes destinations bought for ad-click generation or artificial engagement. Product pages, useful information and legitimate inquiry pages provide a clearer purpose.