A mobile page needs a connection test
In India, Indonesia and the Philippines, many people go online mainly through a phone. A landing page that loads slowly on a mobile network or uses a desktop-only form loses visitors before they read the offer.
For example, a page with a large video header can take several seconds to load on a busy mobile network. A visitor who waits on a blank screen often leaves before the first headline appears.
Your page can load the headline and the form first and keep heavy media below them. This works because the visitor sees the offer within the first seconds, and the campaign measures interest in the offer rather than the speed of the network.