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02 / Targeting

A local audience needs a usable offer.

A campaign can reach the right country and still fail at checkout. Delivery limits, a price in an unfamiliar currency or a language gap can stop an interested person before they buy.

The first decision

A test with a reason behind it.

A store that ships only domestically gains little from lower-cost visits in an unsupported market. The traffic price does not remove the shipping barrier.

You can give each supported country its own test and landing page where needed. Separate budgets reveal which market works without letting cheaper visits hide a weak result.

Campaign preparation

What your brief needs.

Missing details can change both the price and the result. These inputs make the scope easier to confirm before any money is committed.

01

Supported countries and any exclusions

02

The language and currency your page uses

03

Delivery, licensing or service limits

04

A separate budget for each market

01

Country selection needs a local buying path

A translated headline does not fix unsupported payments or unclear delivery costs. A shopper may reach the final step before finding out that the offer is unavailable.

Your test can use a page that explains local availability before the form or checkout. Clear limits reduce wasted clicks because people can judge the offer early.

02

Separate reports make differences easier to explain

A combined report can make one country look stronger simply because it received more visits. Different weekdays and offers add more uncertainty.

You can compare each country over a similar delivery period with the same outcome definition. This makes the results more useful than a blended conversion rate.

03

Location is a signal, not an exact address

Device settings, travel and network routing can affect location estimates. A country selection does not prove where a person lives.

Your supplier brief can define the location method and how exceptions are handled. This gives both sides a clear basis for reviewing delivery.

Across markets

Country targeting with clear rules

Country targeting relies on location estimates, and accuracy differs by placement and country. A campaign for Canada can still include a few visits from the United States near the border. One combined report hides those differences.

Your proposal can state the location method for each country and how visits outside the list are handled. This works because both sides agree on the rule before delivery, and the market pages explain the local options in more detail.

International markets ↗
Service questions

A few details worth knowing.

Can I target a single country or city?

The campaign preview includes regions, countries and sample areas such as Dubai and Abu Dhabi. Other city options depend on the placement, and each written proposal states the available level.

Do all countries cost the same?

No. The preview shows sample adjustments for each market in US dollars. The written quote states the actual cost for the selected markets.

Practical reading

Put the plan into practice.

Location targeting uses estimates. The out-of-area traffic review explains how to compare reported locations with your actual service coverage.

A practical next step

A smaller test can answer a better question.

Your campaign brief can define the audience, spending limit and useful result before delivery.

Country campaign preview