Tracking & diagnostics08
One Order, Two Conversions: Finding Duplicate Purchase Events
A practical debugging walkthrough for tracing duplicate purchase events, testing refreshes and retries, and tying campaign revenue to confirmed order IDs.
Topic collection
Tracking and diagnostics.
A report needs dependable counts before it can guide a budget. These examples test campaign labels, lead events and order records, then separate reporting differences from delivery concerns.
For the service context behind these examples, the campaign reporting scope explains the relevant choices.
Tracking & diagnostics06
1,000 Visits and No Sales: A Five-Step Funnel Diagnosis
A practical five-step method for checking landing sessions, product views, cart actions, checkout starts, and confirmed orders before changing your campaign.
Tracking & diagnostics05
10,000 Clicks, 7,200 Sessions: Reconciling the Reporting Gap
A hands-on guide to reconciling supplier clicks with analytics sessions, using a hypothetical 10,000-click and 7,200-session report.
Tracking & diagnostics04
6 Lead-Tracking Tests Before Your First Paid Visit
A hands-on six-test checklist for separating confirmed inquiries from clicks, failed requests, duplicate submissions, refreshes, and disallowed tracking.
Tracking & diagnostics03
5 Campaign Tracking Links You Can Copy and Test
Five hypothetical, vendor-neutral campaign tracking links show how to label source, medium, campaign and content, then test encoding, redirects, reporting and consent gaps.