Ecommerce advertising in the UAE starts with a clear offer.

A delivery charge that appears only at checkout can change a buyer's decision. For example, a shopper clicks an ad for a gift, adds it to the cart and discovers that delivery misses the occasion. You still pay for the ad click, whether the shopper completes the order or leaves.

Suppose your store offers free delivery in Dubai but charges for delivery to Fujairah. Your ad can describe the product without implying that delivery is free everywhere. The product page can show both rules and the expected arrival time, so each shopper can assess the offer before adding it to the cart.

Your store can place delivery costs, coverage and return terms beside the product price, including on a small phone screen. This helps because buyers can compare the full offer before payment instead of finding new conditions at checkout. The online store advertising guide explains how to connect your ad, product page and purchase measurement.

A product page that omits warranty terms can leave a buyer unsure about what happens after a fault. The UAE Government portal says online sellers need appropriate licences and approvals, accurate product information and protection for customer data. You can check these requirements with the relevant authority before advertising, because ad approval does not replace your store's legal responsibilities.

For example, a buyer may expect an exchange while the store applies a repair-only warranty. Your page can describe the warranty, return process and contact details before checkout. Clear wording gives the buyer information to decide and helps you avoid conflicting expectations after the sale.

You can publish your store's licence details, warranty terms and return rules on a page linked from checkout. Your ad and destination page also need to follow the FastVisits ad content rules, so the advertised offer matches what readers find. This is general information, not legal advice.

Clicks alone cannot tell you whether a campaign pays for itself. For example, a mobile ad may receive more clicks than a desktop ad without producing more orders. Your account shows impressions, meaning how often the ad appeared, along with clicks and spend. It also shows click-through rate, which is clicks divided by impressions.

Suppose five orders each leave AED 80 after product, payment and delivery costs, giving AED 400 before advertising. In this hypothetical example, spending AED 1,000 on ads leaves a loss of AED 600 before fixed costs. You can compare this contribution with advertising spend because order value alone does not show what remains to cover costs.

Your analytics tool can record purchases and order values, then filter them by the FastVisits source label, a UTM tag added to the ad link. You can compare these results with your campaign report to assess cost per purchase. If labelled sessions are more than 20% below reported clicks and normal measurement causes do not explain the gap, we review it within 2 business days and add replacement clicks. Consent banners, ad blockers, slow pages or redirects that drop the label can explain measurement differences.