Budget & returns01
What Can You Afford to Pay per Visitor?
A worked, formula-based guide to setting break-even and target visitor costs across low, middle, and high conversion assumptions.
Topic collection
Budget and returns.
A visitor price is useful only when it connects to what a customer contributes. These guides help you compare scope, set a spending limit and review the money left after advertising.
For the service context behind these examples, the sample prices and the contribution calculator explains the relevant choices.
Budget & returns02
9 Details to Compare Before Buying a Traffic Package
Three traffic quotes can use the same headline volume for different products. Use these nine comparison points and the worksheet to align scope before price.
Budget & returns07
7 Checks Before Pausing an Ad Placement
A placement-level review for deciding whether to keep, investigate, or pause advertising based on trustworthy cost and qualified-lead evidence.
Budget & returns10
More Sales, Less Profit: Reading Your Weekly Campaign Numbers
A practical annotated report and decision log for separating sales volume from money retained after advertising.